- The influencer seeks likes
- The coach seeks people to actually influence
- The influencer tries to put people in a funnel
- The coach tries to get them out of the funnel
- The influencer is thinking about how to manage you with AI
- The coach is thinking about how to help you make the most of your intelligence
- The influencer sells you dreams of villas, beaches, and two hours of work a day
- The coach helps you find your true dreams and take concrete steps to make them real
- The influencer sells the recipe for success, the one that “really works”
- The coach helps you find the recipe that works for you
- The influencer is reading the latest book on personal branding
- The coach is thinking about a specific person, and what else might help them
- The influencer gets excited when they crack the algorithm
- The coach gets excited when the person they're helping gets results